Mainstream Film Poster Analysis

This poster exposes essence of darkness and peril very lightly as it is intended for young children, from the chilling looking magician like figure in the corner of the poster and also the dangerous animals on the other side, which wittingly have funny looking faces, to amuse children and do not scare children.

The silhouette liken princess in the middle kneeling down connotes her innocence and elegance which signifies her as the heroine.

The storyline can easily be presumed as ‘’The Princess and the Frog is a classical tale which most people are familiar with, as the genre of the movie is a fairytale therefore demographically the audience will be E and there their parents which can be ranged from C2 to A.

Art House Poster Analysis

This Art House Film Poster of an animated movie illustrates many characters of the film- which is made apparent that it is a family.

The female character(The Herione) on the side of the poster kind of looks like she is looking over them- with her eyes closed which conceivably implies that she either doesn’t love them or is ashamed of them. Also with her chin placed on her hands can show that she is troubled or is fed up.

And this suggests that this is a drama, melodrama or even a tragedy, as the colour black dominates the poster and can connote mournfulness.
These aspects indicate that the movie is about a serious matter and something that will affect the audience which is what most Art House Film set out to do. Demographically the audience for this can be A or B

Newspaper Ownerships

Rupert Murdoch’s News Corporation

-The Sun- Tabloid
-News of the World- Tabloid
-The Times- Quality
-Sunday Times- Quality
-Metro- Free Newspaper

-->Lord Rothermere’s DMGT (Daily Mail General Trust) + DMGT owns ITN (Independent Television News)

-The Daily Mail- Mid-Market
-The Mail on Sunday- Mid-Market
-The Evening Standard- Quality

Trinity Mirror

-Daily Mirror- Tabloid

Million Dollar Baby

From the contrasting directions the characters on the posters are looking the narrative can be assumed to be somewhat complicated with conflict between the characters at some part of the movie.

The dim-lighting and the facial expressions of the characters shadowing the heroine of the poster connotes that the storyline is very intense and passionate-, which signifies the importance of the lead character who is in the middle of the poster and the importance if the film on a whole.

The copy on the poster illustrates the A-list Hollywood actors and actress, which entices the audience into watching the film as they are familiar with the actors and actresses work and will know if the film will appeal to them as they will guess the genre since Clint Eastwood is primarily in anti-hero acting roles in violent action films and Morgan Freeman is mainly associated with always being wise and fatherly figure in mainstream Hollywood Films, however the genre for this movie seems more of a Drama, since they are no illustration of death or comedy or violence.

The target audiences for this movie are more likely to be on the mature side because older audience will be more familiar with Clint Eastwood and Morgan Freeman and will therefore be more likely to watch the film, with some young adults who are interested in Boxing or sports. Demographically the audience can be from C2 to A.

Pirates of the Carribean- Dead Man's Chest

From the clashing of images and characters the movie sets out to be intense and adventures. The ship which is sinking shows that a tragedy could be one of the themes of the movie.

The serious facial expressions of the characters also show signs of tragedy apart from Johnny Depp which has slight smirk on his face which shows that it could have some sort of humour.

The target audience can be very wide for this movie since it seems to have a lot of aspects which can appeal to many people. Demographically it could be from E all the way to B .

Sin City

This poster illustrates the mood of the movie with the emphasis of the colour black which connotes danger, and death, with the copy of the movie title being red- mirroring the colour of blood, presenting peril and action.

Also out of 5 of the character figures present on the poster, 3 are holding a weapon which consequently refers to some sort of action or thriller film.

The character in the middle is mostly always presented as the hero in action movies, with the opposing villain shadowing him.

The target audience are more like to be teenagers from 15 plus and also maybe all the way through to the 30’s. And demographically the audience can be from E to C2 as this movie leans more over to a male majority of audience.

Bride and Prejudice

This poster shows that the narrative seems to be in relation with the two characters standing beside each other(The Hero and Herione of the movie)- facing in opposite directions presenting that perhaps they will lead into conflict between themselves.

From the ensemble of characters-family and friends- this portrays that it is a family movie, which can direct into disagreements and some sort of trouble, especially as the two characters dominating the poster are interracial.

The confetti in the backdrops of the poster can connote a celebration or specifically a wedding.
The split of cultural differences present in the poster (Western Culture at the left and Asian Culture at the right) shows that it is a multi-cultural movie not specifically targeted for an Asian audience.

The colour and font of the title of the movie suggest fun and laughter as the colour yellow connotes this. And the curve structure of the font also suggests that it is an all round family movie which many people can enjoy.

The feel and presence of the characters and scenery shows that it can be a comedy drama, musical or family type movie. And so this shows that demographically the audience can be from E to C1 or even B.