Sunday 4 October 2009


This is a promotion poster for a movie which is to be released in March 2010; the movie is a remake of the classical tale of Alice in Wonderland.
The movie poster is an eye-catching photograph from first sight since it’s a very bold and colourful image, with an eccentric and caricature character staring right at the audience, the Mad Hatter( which is written above, so the audience already know who the character is) an important character in the movie. The red her connotes that his personality could be fiery and his light green eyes show that he is a nice warm character that moves the movie forward, so this signifies his role in the movie.

Since the person in the poster is an A-list Hollywood actor (Johnny Depp), this always interest audience and makes audience accept great things from the movie.
The character is smiling and has a forthcoming approach to the audience and connotes that is it a feel good movie that the family could enjoy.
This simple medium-close up shot of a person in the middle of the poster illustrates the character very well, showing what he what he’s holding. The pins and arrows on his hat show that there is peril in the movie which means it can be exciting and interesting to watch.

And the weirdness of the character and colours show the wonderful adaptation of the cartoonish world of Alice in Wonderland in a human state. This is helped by the Mise-en-scene, the clothes, the make-up and tea cup, which relates to the movie as there is a tea party scene during the film and it is set in a very different world (Wonderland).
The Disney logo is visible- a very familiar mainstream cinema company that interests the audience into watching this movie.

The tag line of the movie is ‘You are invited for a very important date 3/5/10’.
The tag line relates to the movie since it is a well known line which the White Rabbit says, a character from the movie.
The tag line is as if telling and ordering the audience to come and watch the movie, but in a more fun and cheerful way.

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