Film Poster Lighting Analysis

This still image of from Silence of the Lambs is defiantly low-key lit, as there is an apparent strong contrast from white to black, with top lighting intended on the face, creating a flawless figure, however if you notice the contrast of shadow on the face itself is less pronounce(the face being the protagonist), which signifies the use of fillers on this dimly set image.

The use of black and white outlines the main subject which is the moth replacing the mouth which suggests that it plays a part in the narrative creating an enigma code. The black and white also creates an affective image as this connotes sorrow and reality.

The contrast from black to white near the right jaw line can connote a hidden narrative within the film as the background seems to be vague which raises some enigma codes too.

The use of low-key lighting creates a sentimental exposure, making the image somewhat creepy and very odd. The moth and the eyes being the only things in colour evens out the image drawing in the audience into the whole image raising questions to what the story of this movie can be.

Woman's Weekly

The audience profile for the average consumer of Woman's Weekly magazine is a 59 year old woman with a real lust for life, open to new experiences and are image conscious.

The woman’s weekly magazine website consists of things which women will be interested in, things such as health, diet and relationship advice etc which are presented as the tabs in the website.

These are what the target audience will be interested and media text and information in the website has been put their especially for the audience so they will buy and enjoy reading Women's Weekly.

The cover for the issue of 7th-13th October has the main image of Claudia Winkleman who is well known for her appearance on “strictly come dancing- it takes two”. Who again is well known amongst the age group for women in their 50-60’s. The video on the right hand side shows tips on how to do hair which also helps with the image conscious of the women.

The Women's Weekly website includes topics such as

-Fashion

-Three ways to ease the pain of varicose veins-

-How to brighten your garden-

-TravelPlus puzzles,

-stars and experts advice,

These are what most of the target audience can relate to and are intereseted in, and these things macth up to the audience profile as these things appeal to them and are up on the website for a reason.

Film Poster Mise-en-scene Analysis

This poster from Pulp Fiction uses the Mise-en-scene to its fullest advantages, hinting the narrative of the film with many props such as the book, matches and the cigarette. The book being turned the other way creates an enigma code which will perhaps unfold the narrative of the film.

The gun and cigarette showcase what the genre of the movie can be as guns connote to violence and action, this also signifies her role as the protagonist as normally males take the lead in modern action movies as she is illustrated to be a (that word) which the target audience of that film (males) will find interesting and therefore be attracted to watch the film.

The female protagonist costume only being black, with black heels connotes her as a deadly woman with fuelled up seductivity which entices the male audience into enjoying the film.

Film Language Analysis- Titantic

One the best scenes of Titantic after The Sketching Scene...

The diegetic sound of the oceans gushing and roaring creates a scene of reality to their whereabouts and signifies their mutual love for one another as it shows their love is existent.
The sweeping winds at the beginning correspond to Jack’s (Leonardo Dicaprio) facial expression as he seems sad and lonesome, however this alters completely as the non- diegetic sound mellows through as his love interest enters the scene.

The ships jirating through the sea as the scene opens can connote the sexual feelings towards the two protagonists.

The non-diegetic sound heard as Rose (Kate Winslet) enters is the Parallel Sound which accompanies this scene of romantic passion. The soft romantic music seems to be essential to heighten the emotion of the scene and entice the audience into feelings sentimental about their love.

The props used in this scene also entail to the meaning of the movie, such as the clothing, the actual ship it self and also the hair green hairpin that Rose is wearing, which the audience are already familiar with since it was introduced at the beginning of the movie before the flashback of the older Rose. So the young Rose wearing only seems sense and makes the whole narrative seem more real.

The colours of the sky background as the sun is setting connotes passion as the colour purple can imply that and also the sunset is always usually relates with love and being romantic. The orangey- pink colour of the sunset can also connote and signify their love and feelings towards each other, as these colours seem to always have happy and lovey-dovey connotations.

The mise-en-scene in this scene is incredibly necessary to enhance the feeling and emotions of this scene, for example the characters costume seem to play an important part, as it sets the time period to movie, but more closely both characters have lengthy clothing, which can move and ruffle in the wind- (especially the white shawl on Rose) and as the powerful winds go though them this can signify how strong their love is and enhances the overall presence of the scene.

Many camera framing devices are used to intensify the characters feelings, such as the close-up shot which illustrate the characters facial expressions and deliver to the audience the meaning of the characters love for example the close-up shot of both Jack and Rose when he is singing in her ears as there are both smiling and laughing.
Also the Big close up shot focusing of them embracing hands intensifies their feeling towards each other.
As they are holding each other looking into the horizon together a Point of view shot is present which seems to overview the characters feelings and involves the audience- as if their part of the film.

The Crane shot which is apparent when Jack and Rose are ‘Flying’ as the camera angles around the ship and setting of where they are kind of exaggerates their act of love and suggest that they’re the only ones of the ship and nothing can stop them from loving each other not even the ship which can be quite ironic as the narrative leads to the end of the movie.

Mainstream Film Poster Analysis

This poster exposes essence of darkness and peril very lightly as it is intended for young children, from the chilling looking magician like figure in the corner of the poster and also the dangerous animals on the other side, which wittingly have funny looking faces, to amuse children and do not scare children.

The silhouette liken princess in the middle kneeling down connotes her innocence and elegance which signifies her as the heroine.

The storyline can easily be presumed as ‘’The Princess and the Frog is a classical tale which most people are familiar with, as the genre of the movie is a fairytale therefore demographically the audience will be E and there their parents which can be ranged from C2 to A.

Art House Poster Analysis

This Art House Film Poster of an animated movie illustrates many characters of the film- which is made apparent that it is a family.

The female character(The Herione) on the side of the poster kind of looks like she is looking over them- with her eyes closed which conceivably implies that she either doesn’t love them or is ashamed of them. Also with her chin placed on her hands can show that she is troubled or is fed up.

And this suggests that this is a drama, melodrama or even a tragedy, as the colour black dominates the poster and can connote mournfulness.
These aspects indicate that the movie is about a serious matter and something that will affect the audience which is what most Art House Film set out to do. Demographically the audience for this can be A or B

Newspaper Ownerships

Rupert Murdoch’s News Corporation

-The Sun- Tabloid
-News of the World- Tabloid
-The Times- Quality
-Sunday Times- Quality
-Metro- Free Newspaper

-->Lord Rothermere’s DMGT (Daily Mail General Trust) + DMGT owns ITN (Independent Television News)

-The Daily Mail- Mid-Market
-The Mail on Sunday- Mid-Market
-The Evening Standard- Quality

Trinity Mirror

-Daily Mirror- Tabloid

Million Dollar Baby

From the contrasting directions the characters on the posters are looking the narrative can be assumed to be somewhat complicated with conflict between the characters at some part of the movie.

The dim-lighting and the facial expressions of the characters shadowing the heroine of the poster connotes that the storyline is very intense and passionate-, which signifies the importance of the lead character who is in the middle of the poster and the importance if the film on a whole.

The copy on the poster illustrates the A-list Hollywood actors and actress, which entices the audience into watching the film as they are familiar with the actors and actresses work and will know if the film will appeal to them as they will guess the genre since Clint Eastwood is primarily in anti-hero acting roles in violent action films and Morgan Freeman is mainly associated with always being wise and fatherly figure in mainstream Hollywood Films, however the genre for this movie seems more of a Drama, since they are no illustration of death or comedy or violence.

The target audiences for this movie are more likely to be on the mature side because older audience will be more familiar with Clint Eastwood and Morgan Freeman and will therefore be more likely to watch the film, with some young adults who are interested in Boxing or sports. Demographically the audience can be from C2 to A.

Pirates of the Carribean- Dead Man's Chest

From the clashing of images and characters the movie sets out to be intense and adventures. The ship which is sinking shows that a tragedy could be one of the themes of the movie.

The serious facial expressions of the characters also show signs of tragedy apart from Johnny Depp which has slight smirk on his face which shows that it could have some sort of humour.

The target audience can be very wide for this movie since it seems to have a lot of aspects which can appeal to many people. Demographically it could be from E all the way to B .

Sin City

This poster illustrates the mood of the movie with the emphasis of the colour black which connotes danger, and death, with the copy of the movie title being red- mirroring the colour of blood, presenting peril and action.

Also out of 5 of the character figures present on the poster, 3 are holding a weapon which consequently refers to some sort of action or thriller film.

The character in the middle is mostly always presented as the hero in action movies, with the opposing villain shadowing him.

The target audience are more like to be teenagers from 15 plus and also maybe all the way through to the 30’s. And demographically the audience can be from E to C2 as this movie leans more over to a male majority of audience.

Bride and Prejudice

This poster shows that the narrative seems to be in relation with the two characters standing beside each other(The Hero and Herione of the movie)- facing in opposite directions presenting that perhaps they will lead into conflict between themselves.

From the ensemble of characters-family and friends- this portrays that it is a family movie, which can direct into disagreements and some sort of trouble, especially as the two characters dominating the poster are interracial.

The confetti in the backdrops of the poster can connote a celebration or specifically a wedding.
The split of cultural differences present in the poster (Western Culture at the left and Asian Culture at the right) shows that it is a multi-cultural movie not specifically targeted for an Asian audience.

The colour and font of the title of the movie suggest fun and laughter as the colour yellow connotes this. And the curve structure of the font also suggests that it is an all round family movie which many people can enjoy.

The feel and presence of the characters and scenery shows that it can be a comedy drama, musical or family type movie. And so this shows that demographically the audience can be from E to C1 or even B.