Wednesday 4 November 2009

Million Dollar Baby


From the contrasting directions the characters on the posters are looking the narrative can be assumed to be somewhat complicated with conflict between the characters at some part of the movie.

The dim-lighting and the facial expressions of the characters shadowing the heroine of the poster connotes that the storyline is very intense and passionate-, which signifies the importance of the lead character who is in the middle of the poster and the importance if the film on a whole.

The copy on the poster illustrates the A-list Hollywood actors and actress, which entices the audience into watching the film as they are familiar with the actors and actresses work and will know if the film will appeal to them as they will guess the genre since Clint Eastwood is primarily in anti-hero acting roles in violent action films and Morgan Freeman is mainly associated with always being wise and fatherly figure in mainstream Hollywood Films, however the genre for this movie seems more of a Drama, since they are no illustration of death or comedy or violence.

The target audiences for this movie are more likely to be on the mature side because older audience will be more familiar with Clint Eastwood and Morgan Freeman and will therefore be more likely to watch the film, with some young adults who are interested in Boxing or sports. Demographically the audience can be from C2 to A.